The Family Channel (www.family.ca) has recently embarked as a major sponsor of this event, and will be doing extensive promotions with the Nico t-shirt. The Family Channel is a major supporter and sponsor of PREVNet.  In November The Family Channel will be supporting anti bullying week through their Stand UP! campaign; during which they will be distributing the exclusive Nico t-shirt to many participating schools. Family Channel will also support the sale of this t-shirt through its website.

This cause is very personal to Nico. He has experienced bullying first hand growing up, and understands how it can destroy a childhood and affect the person as an adult. However, Nico is living proof that surviving bullying can lead to inner strength and achievement. He is proud to be associated with PREVNet and hopes his story will reach thousands of children affected by bullying today, and thousands of adults who can help make the difference.